Steal These Ideas
Marketing Secrets That Will Make You a Star 

"Cone discusses the value of conferring a ''personality'' upon a product, business or service as a way of subtly -- but powerfully -- making a connection to customers. All successful politicians do just that, and the ''marketing secrets'' in the book are really ways to create that type of bond. Along with his practical advice, Cone's insights into the thoughts behind the words are invaluable."
--Richard Pachter, The Miami Herald

"Loaded with lots of great marketing ideas. A steal at only $18.95."
--Al Ries, author of The Origin of Brands

"With lots of good information on key marketing topics, Steve Cone breaks down branding issues and delivers them with a refreshing approach and wry sense of humor."
--Claire Rosenzweig, CAE, CPMP President, Promotion Marketing Association, Inc.

"It’s not getting easier out there. So what’s one to do? You need the hard-earned lessons provided by campaigns that worked and someone who can extract their secret ingredients. Steve Cone does all that with a true knowledge of our craft and the no-nonsense approach of someone who knows, understands, and respects consumers. Does he reveal too much? Yes! Now some of the best secrets in our industry are all in one place for all to see."
--Daniel Morel, Chairman and CEO, Wunderman

"Entertaining, informed, accessible -- Steal These Ideas! is all that and more. I’ve been faxing pages to clients with a note saying, ‘Hey, read this. It’s by someone who learned from the same mistakes you’re making and can make it all better.’"
--Richard Laermer, CEO, RLM PR, and author of Full Frontal PR

"This book is filled with practical advice for marketers, and the considerable insight that Steve Cone provides can be used every single day. The lessons he learned and shares are the culmination of his unique career as a marketing visionary for more than three decades."
--Adam Aron, Chairman/CEO, Vail Resorts (Vail, CO)