Steal These Ideas
Marketing Secrets That Will Make You a Star

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Working with and at leading companies including American Express, Epsilon, Apple, Fidelity, and Citigroup -- with notable political and not-for-profit campaigns along the way --Steve Cone has the hard-earned and high-level experience that translates into valuable, tested insights on what really works in marketing.

With the candor and freshness you'd expect from a close and (very) experienced friend, he delivers hundreds of insights in a quick, no-nonsense, and witty manner on all facets of marketing and advertising that will be of real value to businesses and organizations of all sized and to anyone who has chosen marketing as a career.

Ad Age's POINT magazine cover story by Lawrence A. Armour in their May 2005 issue (titled, "Mass Class? Citigroup's Steve Cone Knows How to Reach America's Most Affluent Customers"), described Cone as "One of the acknowledged big guns in the mass-marketing business."

Published by Bloomberg Press
September 2005
hardcover / 204 pages
ISBN 1576601919