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"I thought I would never need to read another marketing book until I picked up Cone's fun, fast, and fantastic guide that can help any size business anywhere immediately go from ho-hum marketing to worldclass."
– Jon Linen, Vice Chairman, American Express |
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 view author events Steve Cone is the managing director of global advertising and brand management for Citigroup's wealth management businesses. Prior to that he held key positions at Fidelity Investments, American Express, and others. At Epsilon, he developed campaigns for Apple, MCI, , political campaigns, and not-for-profit campaigns including Mothers Against Drunk Driving and the Vietnam Veterans Memorial in Washington, DC. |
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"Marketing mavens who treasure their jobs – or better yet want to move ahead – will find themselves constantly using Cone's incredible cache of ever-insightful tips and ideas as their guide to innovation and success."
– Steve Forbes, CEO, Forbes Inc.
"With Steal These Ideas!, Steve Cone provides a clear and no-nonsense guide for getting it done now."
– Faith Popcorn, Founder and CEO, Faith Popcorn's BrainReserve |
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